Background
Lazoona supports aid organizations to create a better, greener world. Lazoona handles fundraising for clients such as Amnesty International, Unicef and Terre des Hommes.

Approach
With the rebranding, floid makes Lazoona’s mission, vision and objectives tangible and visible in a clear brand strategy for customers and dialog partners. floid also delivers the right customer journey, including all activation measures, with the aim of positioning Fundrasing in a fresh, transparent and future-oriented way for all stakeholders. With clever measures such as awareness campaigns on social media (TikTok, Instagram, etc.), the brand was sustainably strengthened and anchored in the market niche.

As the exclusive lead agency, we have been in charge of all strategic, creative and activating measures since 2016 and are responsible for the further development of the brand and the expansion of the markets.