Background
dropz, the little flavor pearls make more out of your water and offer the perfect alternative to sweet drinks. Without any sugar, calories or PET, but with a natural taste and valuable vitamins and minerals.

Approach
floid takes over the complete branding responsibility for the food startup dropz and creates the necessary buzz for a successful and sustainable market entry in Switzerland and Germany through clever online and offline measures.

floid led the partnership between dropz and the GoReclaim Foundation to initiate a recycling program that provides PET collectors in Ghana with fair remuneration and access to national healthcare. In doing so, Floid has developed, designed and implemented measures that go far beyond conventional marketing and achieve far-reaching effects.

From 2020 to 2023, we are managing all dropz campaigns as the exclusive lead agency and are responsible for the strategic development of the brand.