Brand growth since launch 2022:
leading 360° podcast agency
New formats developed:
+4 new brands
Reach:
SoMe 1.5M, media reach 2M
Background
Suisse Podcast is the new Swiss podcast platform featuring the «Suisse Podcast Player», offering unlimited, free access to Switzerland's most popular podcasts. The goal: to become the largest Swiss podcast platform with exclusive content, including the «Swisspodcast Awards» and the «Swiss Podcast Festival».
Approach
Floid takes full branding responsibility. Digital-first, but built to work physically too. With a «reduced to the max» approach, the formats take center stage. We create distinctive branding that ensures a strong launch, awards ceremony, festival execution and the visibility each requires.
Since 2023, we serve Suisse Podcast as lead agency across all strategic, creative and activation measures — driving the continuous development of the brand.