Recurring new donations per year since 2021:
>CHF 6.6M
Employer branding since 2021 (applications/year):
+1.200 / +35%
TikTok campaign since 2021:
Ø CPA <4,5 CHF
Background
Lazoona supports aid organizations like Amnesty International, Unicef and Terre des Hommes to build a better, greener world.
Approach
Floid translates Lazoona's mission, vision and objectives into a clear brand strategy for donors and dialogue partners. We design the complete customer journey and all activation measures to position fundraising as fresh, transparent and forward-looking. Targeted awareness campaigns on social media (TikTok, Instagram) durably strengthened the brand and anchored it in its niche.
Since 2021, we serve all strategic, creative and activation measures as exclusive lead agency — responsible for brand development and market expansion.