New POS in Switzerland since 2021:
+3
Pizzas prepared annually:
>500,000
Blick audience award 2021:
N°1 Pizzeria in Switzerland
Background
Valerio Nesci, awarded «Super Campione 2018» in Rome, crafts pizzas with unmatched depth of flavour and texture — traditionally Italian, yet rooted in the heart of Switzerland.
Approach
Floid shapes the complete brand world and customer journey to establish La Bestia as a landmark brand. The concept enables expansion from the outset — multiple Swiss city locations and scalable franchising built in from day one.
Since 2020 we have managed all strategic, design and activation initiatives as exclusive lead agency. With the launch of the «Crudo» podcast in 2025 we connect the community, deepen the brand's emotional resonance and position host Sergio as the leading voice of Swiss culinary culture.