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Food, services & technology

Felfel

Measures that deliver.

Floid transforms the claim «Good Food at Work» from a vision into an established brand — clearly positioned and evolved from pioneer to market leader.

Brand Strategy Brand Design

Corporate clients in Switzerland since founding:

>700

End customers in Switzerland since founding:

>100’000

Success since founding (CH):

market-leading

Background

Felfel set out to revolutionise the way people eat at work.

Approach

Floid translates Felfel's mission, vision and goals into a clear brand strategy. From the design of the original fridge to the full branding, we supported the brand with targeted measures — including product design — uniting investors, clients and customers around a shared vision.

Floid has sustainably established Felfel as the brand that stands for «Good Food at Work». After nearly ten years, Felfel is the most successful player in the market with a clear and solid positioning.

Since the founding in 2014, we accompany, design and activate measures — sharing responsibility for the ongoing development of the brand.

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Product & Packaging Design

Another entrepreneurial award for FELFEL, founded in 2014. Co-founders Emanuel and Daniela Steiner were named Entrepreneurs of the Year and awarded the EY Entrepreneur Of The Year™.

Read article on felfel.ch
Visual Identity & Brand Content Design
Experience Design & Activation Spaces

Felfel — the startup making employees happy

Starting a family, building a company and giving thousands of employees access to affordable, healthy lunch: that's the Steiners.

Read article on handelszeitung.ch
Image Language & Art Direction

Brand Hospital Whether at the start, midway through or closing in on the finish line — we're here to help. Reach out, no strings attached, and we'll sketch solutions together.

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