Beverages & consumer goods

Dropz

Measures that deliver.

Floid takes on the complete branding for beverage startup dropz, creating the buzz needed for a successful and sustainable market launch through targeted measures.

Brand Strategy Brand Design

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TikTok/Instagram conversion campaign (2020–2023):

Ø ROAS >4

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Building recurring customers (2020–2023):

Ø +2,000

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Revenue growth in founding year:

+CHF 1.1M

Background

Dropz transforms water into small flavour pearls, offering a healthy alternative to sugary drinks — no sugar, no calories, no PET, with natural taste and valuable vitamins and minerals.

Approach

Floid is responsible for complete branding and drives market entry in Switzerland and Germany through online and offline measures.

We initiated the partnership between Dropz and the GoReclaim Foundation to implement a recycling programme that fairly compensates PET collectors in Ghana and enables access to healthcare. Floid's work goes far beyond classic marketing — delivering measurable impact.

From 2020 to 2023, we manage all dropz campaigns as exclusive lead agency, responsible for the strategic development of the brand.

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Visual Identity & Brand Content Design

Product & Packaging Design

Social Media & Community Design

Swiss startup aims to shake up the beverage market with flavour pearls — and secures millions from a prominent investor.

Read article on aargauerzeitung.ch

Campaign & Social Media Design

Dropz: The startup bringing new flavour to tap water

The young company flavours tap water with fruity drops — packaged in recycled PET bottles.

Read article on handelszeitung.ch

Image Language & Art Direction

Brand Hospital Whether at the start, midway through or closing in on the finish line — we're here to help. Reach out, no strings attached, and we'll sketch solutions together.

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