Background
Suisse Podcast is the new Swiss podcast platform and offers unlimited and free access to the most popular Swiss podcasts with the “Suisse Podcast Player”. The aim is to offer the largest Swiss podcast platform with exclusive content. This also includes the presentation of the “Swisspodcast Awards” and the “Swiss Podcast Festival”.

Approach
floid assumes complete branding responsibility for Suisse Podcast. Driven online, the brand should also be applicable in the physical world. With the “reduced to the max” approach, the respective formats should be the center of attention. We created an unmistakable branding that ensures the successful launch and implementation of the “Suisse Podcast Awards” and the “Suisse Podcast Festival”. With clever activation measures and the necessary content, we ensure the necessary publicity.

As lead agency, we have been in charge of the strategic, creative and activating measures since 2023 and are responsible for the further development of the brand.