Background
NUTRIATHLETIC® sets new standards in sports nutrition through its clear commitment to authenticity and perfection. Its products are based on scientific findings and are optimally adapted to the body’s physiology, tasty, easily digestible and effective. The use of the highest quality ingredients and state-of-the-art technologies, combined with 100% Swiss development and production, takes sports nutrition to a new level.

Approach
floid assumes complete branding responsibility for the nutritional supplement manufacturer NUTRIATHLETIC® and uses clever measures to convey the company’s values, vision, mission and goals to consumers. Under the claim “the no-bullshit company” and the campaign with top global athletes such as Yann Sommer, Timo Meier or Wendy Holdener under the credo “we take sports nutrition to the next level” as well as the awareness campaign “what’s your goal?”, we establish the brand at the top of the Swiss market in line with the target group.

As the exclusive lead agency, we have been in charge of all strategic, creative and activating measures since 2016 and are responsible for the further development of the brand and the expansion of the markets.