Background
Valerio Nesci is the master of the oven and was awarded the “Super Campione 2018” in Rome. His pizzas are characterized by their incomparable taste and texture with a touch of unconventionality. The Italians say “just like in Italy, only in the heart of Switzerland”.

Approach

floid delivers the right customer journey, including the entire experience. Because how does a pizzeria become a shining star as “one of a million”? That’s exactly what we did and achieved. An unforgettable pizza that becomes a brand – La Bestia.

The brand and the restaurant are structured in such a way that expansion with locations in several (Swiss) cities, including a delivery system, is possible from the outset and allows franchising, i.e. scaling of the concept.

Since 2020, we have been the exclusive lead agency for all strategic, creative and activating measures and are responsible for the further development of the brand.