Background
FELFEL’s goal: to revolutionize the way people eat at work.
Approach
floid makes the mission, vision and goal of FELFEL tangible and visible in a clear brand strategy. From the design of the still existing refrigerator to the branding, we have always supported FELFEL in its pioneering role in the food market with targeted measures, such as the design of its own products, thus uniting investors, clients and customers in a common vision.
floid has sustainably established FELFEL as a brand that stands for “Good Food at Work”. After almost 10 years, FELFEL is the most successful player in the market with a clearly understandable and consolidated positioning.
Since its foundation in 2014, we have accompanied, designed and activated measures and are jointly responsible for the further development of the brand.
