Background
AARVER Dry Gin, made in Switzerland, which embodies the essence of the Swiss Alps. Without superfluous stories and elaborately handcrafted from select ingredients. The key ingredient: Swiss stone pine from the Engadin.

Approach
floid delivers the complete experience and state-of-the-art design with the right communication for a successful and sustainable market presence. Completely authentic and without an invented myth, the brand is charged with what is reflected on the shelves of delicatessens at Art Basel events to Zurich Airport – AARVER Dry Gin, the essence of the Swiss Alps.

As the exclusive lead agency, we have been in charge of all strategic, creative and activating measures since 2021 and are responsible for the further development of the brand and the expansion of the markets.